Amiisi Ambassador Program Terms

SOCIAL MEDIA AND WEB POSTING POLICY + Amiisi Ambassador Guidelines

• Disclose your relationship on EVERY post. If you are provided anything of value to make an endorsement (including free products!) you must, at the least, disclose that the post is sponsored or paid. You can do this via a hashtag, like “#ad,” or you can use more native language, like, “I’ve partnered with Amiisi…” or “Amiisi sent me this beautiful new dress to try…” Wherever you endorse our products or services, you MUST disclose your relationship with the Brand, no matter what platform you use it (e.g., Instagram, Facebook, Pinterest, etc.)
• Make the Disclosure Plain, Proximate, and Prominent. This disclosure must be “clear and conspicuous,” meaning it must be in plain language, as close as possible to the endorsement, and easy to find or read (e.g., in a regular-sized font, ideally in a different color from the other statements in your post).
• Make the Disclosure Early. Wherever possible, the disclosure should appear at the beginning of, or before, the endorsement. If the full disclosure cannot appear at the top of the post or article, provide a brief disclosure at the top and provide additional details relevant to the disclosure at the bottom of the post or article. So, if you are writing a blog post, your first few sentences should read something like: “ Amiisi was kind enough to provide me with to… ” If on Twitter or Instagram, try to put your hashtags towards the beginning so people won’t miss them or they won’t be hidden.
• Make the Disclosure Often. You cannot have your disclosure located in just one post or on a general disclosure page applicable to all content initiated on your account, website or periodical. It must appear in each and every endorsement, even if this means repeating the same disclosure multiple times. If on a blog or video, best practice is to disclose in the beginning, middle, and end.
• If the Disclosure Doesn’t Fit, Try Again. If a particular social media platform (e.g., Twitter) does not provide the space for a full disclosure statement with every endorsement, please abide by the following guidelines:

Amiisi Social Media and Web Posting Policy

• Use “#AD” to disclose before any tweeted endorsement. Make sure that the hashtag comes before any links in your tweet, so a consumer does not have the chance to skip over the disclosure.
• Hyperlinks don’t cut it – so a Tweet where you write, “Amiisi is the most awesome company in the whole world! They make the best !” where the word “best” is a link to your disclaimer, that is NOT acceptable.
• If there is a LOT of additional information relevant to your disclosure (e.g., specific customer payment plans or terms of service that the Brand requires you to include) you may provide that in a hyperlink, but that hyperlink must also be plain, proximate and prominent.
• Any hyperlink should adequately convey the nature and importance of the information in question, i.e. it should be labeled “Important Health Safety Information” rather than “For more information, click here.”
• Match the Medium. If your post is made up of text, the disclosure should be in text. If your post is a video with sound, the disclosure should be spoken or audible.
• Be Honest. Any statement you make should be truthful, regardless of whether it is your own opinion or a characteristic of the product or brand. So, you may absolutely say “ Amiisi’s shirt dress is so comfortable! #ad ” if you believe that it is comfortable, but if you don’t, say something else. You should never make claims that aren’t true, even if they are not opinions. Also, be yourself in your posts – don’t impersonate anyone or anything else.
• BUT – You Might be the Exception, Not the Rule. If you feel a product actually has provided some benefit, like relief from back pain, for example, do not post that kind of claim without clearing your language with us first. Even though your claim might be true, it might not be for other people.
• When in Doubt, Check in With Us. Please contact us if you have any questions regarding specific disclosure language. Our legal team can help with the really tricky stuff.